Hailey Bieber has announced the launch of her new beauty and skincare brand Rhode, named after the American model's own middle name.

The launch includes a line of lip balms, a moisturiser and a serum, and Bieber shared the news on social media, posting 'WELCOME TO THE WORLD OF RHODE. We are a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time. Everyone is welcome here 🤍 come on in at rhodeskin.com'.